Pip's Passion Project

Where meaningful conversations create ripples of change.

An independent marketing consultancy helping social enterprises, non-profits, and philanthropic organisations communicate with clarity, empathy, and impact.

About PPP

Pip’s Passion Project (PPP) is a purpose-driven marketing consultancy founded on the belief that empathy is the most powerful tool in marketing.

At its core, PPP is built on the idea that marketing can (and should) be a force for good. PPP helps for-purpose organisations amplify their impact by creating marketing that is authentic, audience-focused, and purpose-led. PPP partners with changemakers who quietly transform communities, helping them tell their stories, connect deeply with supporters, and inspire meaningful action.

Because when guided by empathy, marketing doesn’t just sell, it sparks change.

My Story

Hi! I’m Pippa Daily (Pip), a Queensland University of Technology Bachelor of Business (Marketing) graduate, and I’ve spent the past year working as a professional in the Brisbane media industry.

Ever since I was a kid, I’ve bounced between different jobs, hobbies and paths searching for a purpose that truly resonates with me. For years, I saw my empathetic nature as a weakness - getting pushed over, taken advantage of, or feeling like it “bit me in the ass” more times than I could count. But over time, I realized that empathy is actually one of my greatest strengths.

Along the way, I also had a revelation about social media. While it has its benefits, I’ve seen how it can easily be used to harm, manipulate, or destroy people. This realisation made me determined to find a way to harness technology and digital platforms for good, to amplify positivity, connection, and meaningful change.

Now, I am in my early 20s and after years of self-discovery, I believe that I have found my purpose, which is to help others. This led to the creation of Pip’s Passion Project, a purpose-driven marketing and storytelling consultancy. By combining strategic marketing expertise with an empathy-led approach, I help social enterprises, non-profits, and changemakers amplify their mission, engage audiences, and make a tangible impact in the world.

The 3 P's

Purpose. Pulse. Personal. Three pillars that guide everything I do - helping mission-driven organisations communicate boldly, clearly, and with heart.

Purpose

Purpose is at the heart of every story I help tell. I work with social enterprises, non-profits, and changemakers to clarify their mission, values, and impact, making sure every message reflects what truly matters. This ensures your communications are authentic, ethical, and meaningful.

Pulse

Pulse is about bringing your brand to life. I help your purpose-led work beat like a living, breathing story, connecting your vision to the people or cause you serve. Every campaign, story, or strategy is designed to resonate emotionally, reflect your mission, and create real-world impact.

Personal

Every step of the way, my approach is deeply personal. I listen, guide, and collaborate with you, ensuring your voice is heard and your story is told with integrity. Being personal means I’m with you - supporting, advising, and co-creating, not just delivering a service.

Services

At Pip’s Passion Project, we help social enterprises, non-profits, and purpose-driven organisations tell their stories with clarity, heart, and impact. All our services are designed around empathy, authenticity, and strategic outcomes, ensuring your mission is communicated effectively and respectfully.

Entry Point: First Conversation (Pro Bono)

We start with a 30-minute pro bono consultation. This is your opportunity to share your challenges, explore possibilities, and see if we’re the right fit. No pressure, no pitch. It’s a safe space to be heard and understand the potential impact of working together.

Tier 1: Story Strategy & Brand Foundations

We help organisations clarify their purpose, positioning, and narrative. This tier builds the foundation for everything else you do, from brand messaging to audience engagement. Services include:

Mission, values, and positioning refinement

Brand story development that connects with audiences

Tone of voice and messaging frameworks

Strategic recommendations to align communications with impact

This is for organisations who want to communicate with intention and confidence, ensuring every message resonates with purpose.

Tier 2 – Creative Design & Digital Presence

Once your story is clear, we bring it to life visually. This tier includes:

Brand identity and visual design

Website design and content guidance

Social media templates and creative assets

Digital content strategy aligned with your mission

Tier 2 ensures your brand looks as authentic as it feels, creating a consistent and professional presence that amplifies your message.

Tier 3 – Empathy-Led Marketing Advisory

For organisations seeking ongoing support, this tier provides strategic guidance, project oversight, and marketing advisory. Services include:

Campaign planning and execution guidance

Audience engagement strategies and content review

Marketing decisions and project support

Mentorship and strategic problem-solving

Tier 3 is for organisations who want a trusted marketing partner in their corner, helping them stay aligned with purpose while building real, long-term impact.

Why work with PPP?

We start with you: Your mission, your story, your people. I listen first, bringing empathy, integrity, and respect to every project so your work is honoured and amplified.
Marketing that moves: I turn purpose into action. By combining heart-led storytelling with practical strategies, we build campaigns that inspire audiences, foster trust, and deliver measurable impact.
Flexible support that grows with you: Whether you’re a small social enterprise or a growing for-purpose organisation, my services adapt to your needs and scale with your ambition, so your impact keeps rippling further.