Pip's Passion Project
Where meaningful conversations create ripples of change.
An independent initiative providing marketing services for social enterprises, non‑profits & philanthropic organisations.
About PPP
Pip’s Passion Project (PPP) is a purpose-driven initiative born from both professional experience and a heartfelt belief that empathy is the most powerful tool in marketing.
At its core, PPP is built on the idea that marketing can (and should) be a force for good. The project exists to amplify the voices of social enterprises and non-profits that are creating genuine, lasting impact — the changemakers who often work quietly behind the scenes, yet make extraordinary differences in their communities with heart, purpose, and passion.
Through empathy-first, purpose-led marketing, PPP helps these organisations share their stories, connect deeply with their audiences, and inspire meaningful action. Because when guided by empathy, marketing doesn’t just sell, it sparks change.
My Story
Hi! I’m Pippa Daily (Pip), a Queensland University of Technology Bachelor of Business (Marketing) graduate, and I’ve spent the past year working as a professional in the Brisbane media industry.
Ever since I was a kid, I’ve bounced between different jobs, hobbies and paths searching for a purpose that truly resonates with me. For years, I saw my empathetic nature as a weakness—getting pushed over, taken advantage of, or feeling like it “bit me in the ass” more times than I could count. But over time, I realized that empathy is actually one of my greatest strengths.
Along the way, I also had a revelation about social media. While it has its benefits, I’ve seen how it can easily be used to harm, manipulate, or destroy people. This realisation made me determined to find a way to harness technology and digital platforms for good, to amplify positivity, connection, and meaningful change.
Now, I am in my early 20s (still don't really know what I am doing with my life) and after years of self-discovery, I believe that I have found my purpose, which is to help others. Through combining my empathy with my marketing skills, Pip’s Passion Project was born —a platform where purpose-led storytelling and empathy-driven marketing shine a light on social enterprises, nonprofits, and changemakers who are making a real difference in the world.
Services
Pip's Passion Project offers an array of services, all free of cost and from the heart.
Empathy-led Marketing
Crafting and executing purpose-driven LinkedIn posts that tell authentic stories, amplify social impact, and connect audiences through empathy. Designed for social enterprises and non-profits who want to inspire action and awareness.
Community Connection and Collaboration
Connecting social enterprises and non-profits with supportive communities through small but meaningful acts. Even the smallest actions can spark big change—a single post can raise awareness, a coffee can spark collaboration, and a heartfelt conversation can inspire empathy. Through genuine conversations and creative spotlights, we create opportunities to share stories, build connections, and make a real, lasting impact.
Storytelling and Brand Amplification
Bringing your meaningful mission to life through heartfelt storytelling, because the work you do deserves to be seen, heard, and celebrated. Through genuine stories and thoughtful content, PPP shine's a light on the people, projects, and values that are quietly making a real difference in the world.